2024
  1. ux - ui design [web]
  2. video showcase
  3. innovation concept
  1. visual identity
  2. logo design

  1. ux - ui design [mobile]

2023
  1. ux - ui design [mobile]
  2. 3d design [AR]
  3. innovation concept
  1. ux - ui design [mobile]
  2. concept design
  3. visual identity

2022
  1. ux - ui design

featured
Kaizen Books



A branding project that addresses an unorthodox brief to create a brand identity.


Overview     
Ou Creative provided a brief which stated that a brand identity was required to address a unique objective. This is a project that ultimately comes together to form a comprehensive design proposal for the speculative brief.


The Challenge

Create a brand identity proposal in response to the following brief:

‘Imagine a universe where Ou is an entirely different business [bookshop]. What do you think our branding would look like? Create a brand identity that still retains the Ou spirit, and put it all together into one deck!’

(i) Logo
(ii) Visual Identity
(iii) Collaterals


Study Cases



Study Case #1
    Kopi Pekerja is a convenience store-based café with a selection of menu targeted towards the working class to accompany their chill time in the midst of their hustle and bustle. 

Study Case #2
    Tap Insure is a B2C digital insurance brand by PasarPolis that caters to the younger demographics, with a selection of products, and aims to seamlessly insure what really matters. 

Study Case #3
    As the latest instalment of the annual marketing communications festival, Citra Pariwara 35 brings together people from different aspects of the creative industry to celebrate the awesomeness they have created this past year.


Research


Client Observation
Producing at OU Creative provides an inspiring space of creative individuals, filled with the craft of creating. The multi disciplinary agency is filled with youth and the atmosphere blossoms with a colourful and playful vibe.

Visual Audit (Ou Creative)

Visual Audit (Creative Inspiration)


Design Process





Solution


Brand Message
There is spirit found behind words...
Words provide opportunities...
Opportunity to share, opportunity to learn, and opportunity to explore.